Craftwork may no longer have cafes in Fort Worth, but the company has remained very loyal, restructuring to focus on hospitality concepts rather than stand-alone cafes.
Now the company has more tangible plans to announce as it ventures into residential real estate.
Craftwork plans to expand its new business concept – building cafes in residential communities while providing additional hospitality services – to eight locations in Dallas, Fort Worth, Austin and Houston. Some of these communities include Camden Property Trust’s Camden McGowen Station in Houston, Cortland Farmers Market in Dallas, and Trammell Crow residential residences at The Grove in Dallas and Alexan Waterloo in Austin.
All eight locations are slated to open over the next six months, joining the already existing concept of The Cooper apartments along West Rosedale Street in Fort Worth.
“As residents seek connectivity and engagement while managing the dramatic changes of the past year, the on-site products and services provided by Craftwork and the culture they bring to communities will set these properties apart from other luxury residences. Matt Enzler, senior general manager of North Texas at Trammell Crow Residential, said in a statement. “We are delighted to offer the convenience and experience of craftsmanship to our residents. “
Craftwork’s mission is about people-to-people relationships – the company cites a 2020 Cigna study that indicates that three in five Americans have experienced feelings of isolation or loneliness.
“Our primary operational goal is to help residents feel generously seen with human-centered hospitality in the places they live,” said Riley Kiltz, CEO and founding partner of Craftwork, in a statement.
According to Craftwork, the business model is also following a growing real estate trend known as “hotelification” as more and more multi-family developments incorporate concierge-style services such as housekeeping, laundry, delivery of services. grocery shopping and pet care to residents via apps. In addition to building a cafe within an apartment community, which also offers take-out and alcoholic beverages, Craftwork’s Resident Hospitality Bar service includes registration of residents and potential guests, management of facilities. , poolside delivery and weekly community gatherings.
“The pandemic has accelerated many existing trends,” Trevor Hightower, director of development and founding partner of Craftwork, said in a statement. “As location becomes less important due to remote working, the resident experience will become more critical for multi-family homeowners. In addition, we are in a cultural moment where many people are more and more alone or isolated. The craft sits at the intersection of these two trends to provide a solution. “