Fosun presents its brands and projects at the First World Design Cities Conference


HONG KONG, September 16, 2022 /PRNewswire/ — The first World Design Cities Conference (WDCC) hosted by the Shanghai Municipal People’s Government officially opened on September 15. As a strategic partner of WDCC, Fosun showcased its various industries and brands at the conference, focusing on urban design, intangible cultural heritage design, popular design, fashion design and product design, to showcase Fosun’s innovative ideas and creative product designs. , content, scenarios, etc.

Gong Zheng, Mayor of Shanghai Municipality, inaugurated the opening ceremony. Xu Xiaolan, Vice Minister of the Ministry of Industry and Information Technology, Wu Qing, Executive Vice Mayor of Shanghai Municipality, and Qu Xing, Deputy Director General of the United Nations Organization for Education, Science and Culture (UNESCO) delivered speeches. Zhang Wei, Vice Mayor of Shanghai Municipality, attended the opening ceremony. With the theme “Vision in Perspective”, WDCC aims to create a world-class cooperation and exchange event in the field of design. Through various activities, the 4-day conference will demonstrate the trend of cross-industry integration, innovation-driven development and the ubiquitous empowerment of design. It will also showcase Shanghai’s active integration into the global creative network, as well as its determination and mission to create platforms, share opportunities and create a shared future with creative cities.

A number of creative design projects and international cooperation projects, including the “Oriental Aesthetics Design Demonstration Hub” presented by Yuyuan, a subsidiary of Fosun, were officially launched at the opening ceremony to promote the construction of Shanghai into a world-class “design city“. “. As the cradle of Shanghai folk culture and the Shanghai-style cultural center, Yuyuan has continuously brought together industries such as jewelry fashion, cultural trade, cultural food and drink, wine industry, domestic watches and cultural creative industry in recent years, demonstrating the unique temperament of oriental aesthetics, and laying the foundation for the construction of the oriental aesthetics design demonstration pole.As Yuyuan has become the main entity of the valuable land on Fuyou Road, Huangpu District, the “Greater Yuyuan” connecting Yuyuan is about to be launched. In the future, Yuyuan will rely on Fosun’s global industrial resources to build a ” Oriental Aesthetics Design”, providing an incredible experience to create happier lives for families and boost the development of the city.

As official exhibitors of this year’s WDCC, Shede Spirits, Tom Tailor, WEI, St Hubert, Silver Cross, Dongjia, Wanbang Hanfang, Babytree and other Fosun ecosystem brands are displayed in the exhibition hall to introduce Fosun’s good products.

Xu Xiaoliang, Co-CEO of Fosun International, said, “Since its establishment 30 years ago, Fosun has devoted itself to strengthening its commercial presence and creating innovative products to build a happy ecosystem centered on health, happiness, wealth and smart manufacturing for families. In the whole world. Standing at a new starting point, we offer “Share Happiness”, hoping to join with customers, partners, investors, governments and all parts of society to create a happy ecosystem and share happiness. We also hope that through the design concept of oriental aesthetics, we can provide an outstanding experience to create happier lives for families, help make Shanghai a world-class design city, and enhance the soft power of Shanghai!”

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SOURCEFosun

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