Portuguese town of Ericeira is becoming a luxury getaway for surfers – Robb Report

An unpretentious seaside town Portugal is in the midst of a major glow, and a new wave of deep-pocketed surfers could be the reason.

Located on the west coast of the country, Ericeira offers five miles of prime coastline with exceptional beaches that have long attracted surfers. After being named world Surfing Booked by Save the Waves in 2011, the fishing village has slowly but surely become more popular among travellers. New surf schools and yoga studios started popping up. Ericeira even started to organize surfing competitions on the pro circuit. Now the luxury hotels want to come in.

With the influx of wealthy surfers, a number of upscale hotels have opened in Ericeira to capitalize on the extra room. “People who surf today are like me: they have families, they have jobs, and they have money to invest in a great surf vacation,” said Gonçalo Menezes, Creative Art Director at Inspire Capital. , based in Lisbon. Bloomberg. The investment company opened a luxury property in the city in June.

Aethos Ericeira.

Aethos Ericeira

The 37 keys Immersive is another upscale getaway where elite travelers can stay between 10. Right next to Coxos Beach, the hotel is built into a slope of a valley and a stone’s throw from downtown Ericeira . Just three miles away, the new Aethos Ericeira sits atop a limestone cliff overlooking Calada beach. The 50-room property offers 180-degree ocean views, a meditation terrace for yogis, a steam room, and a saltwater pool. To attract even more surfers, the hotel has recruited Portugal’s first big wave surfer, Joana Andrade, to teach lessons exclusively to guests.

There might even be economic incentives to travel to Ericeira. In addition to Portugal investment migration program offers, just unveiled a new remote worker visa that gives professionals with higher incomes the chance to stay long-term.

Looks like a good spot for next year’s surf trip.

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