The city renews its partnership with Gatorade

Manchester City has renewed its partnership with sports nutrition and drink brand Gatorade.

The new agreement, which runs until 2025, will allow the world’s leading sports drink brand to remain the official sports nutrition partner of the men’s and women’s teams.

City’s partnership with Gatorade began in 2017 and expanded to include the women’s team in 2019.

Since then, Gatorade has provided the Club with access to its elite portfolio of state-of-the-art sports fuels, equipment and science through the Gatorade Sports Science Institute (GSSI), enabling teams to perform at the highest level. in training and on match days.

In addition to matchday presence in the Etihad Stadium and Academy Stadium for all men’s and women’s first team matches, City and Gatorade have worked together to create a range of high-performing informative video content for fans around the world. .

The renewed sponsorship will see the brand continue to integrate with the Club through itsstate-of-the-art GSSI innovation projects in sports hydration and sweat, as well as opportunities to support Gatorade’s grassroots 5v5 tournament.

“We are delighted to continue our partnership with Gatorade which has only grown stronger and developed over the past five years,” said Manchester City Head of Sports Science (First Team) Sam Erith.

“The club has partnered with Gatorade in a number of key areas for our men’s and women’s teams to help our athletes on training and on game days.

“Gatorade’s knowledge of athlete performance is unparalleled and has been beneficial to the club as we continue to strive for success on the field and look forward to continuing to collaborate in the future.”

Mark Kirkham, Senior Vice President and Chief Marketing Officer at PepsiCoadded: “Over the past five years we have built a strong relationship with Man City, working closely with the club to help players propel players through nutrition, training and matchdays. .

“From access to our world-renowned GSSI experts and decades of sports science research, to bespoke athlete testing and feeding programs, Gatorade has helped support the club and its athletes to fight the physical demands of sport in order to achieve greatness.

“We look forward to our ongoing work with Man City.”

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